Analyzing a Potential Trade War

With trade tensions between the United States and China escalating, APCO’s team of global experts took a closer look at a potential trade war between the two countries. 

James Robinson, managing director of APCO’s Shanghai office, and Prashanth Rajan, a director in APCO’s Washington-based public affairs practice, highlighted the potential consequences for auto manufacturers, suppliers and consumers in both markets. APCO IAC member Secretary Dan Glickman, the former U.S. Secretary of Agriculture, joined France24 News to the discuss the impact of China's tariff announcement on businesses. And James McGregor, chairman of Greater China for APCO Worldwide, commented on the potential tariffs prior to China’s announcement via Bloomberg and the Washington Post.

Protecting and Rebuilding Corporate Reputations

Every company, big or small, will face a reputational crisis at some point in time. While some become defined by their crisis, other are able to bounce back. Katie Sprehe, senior director of reputation research for APCO Insight, shared six tips for rebuilding corporate reputations and three steps companies can take to protect them. Joanna London, senior director and head of APCO's Washington corporate communications practice, commented on best practices for companies taking a stand via PR Week.

Analyzing the Elections in Hungary 

Sunday's Hungarian Parliamentary Election was a decisive victory for Prime Minister Viktor Orbán and his right-wing coalition. Nicholas Whyte, senior director in APCO Global Solutions and a prominent European elections expert, reacted to the election and shared three things to know about the results

Briefly Noted

  • APCO founder and executive chairman Margery Kraus chaired the annual Page Society Spring Seminar and moderated a discussion with IDEO CEO Tim Brown. Global Digital practice lead Imad Lahad also presented at the event on how AI is shaping the communications and media industries.
  • Glyn Cozart Chaney, an associate consultant for APCO Worldwide's Global Solutions team in Washington, shared insights and analysis from the recent Russian Presidential Election.
  • Elisa Sourmelis, a project consultant in APCO’s Brussels office, provided insights and analysis on the European Commission’s digital tax proposals.

Recent Research

With the trade tensions between the United States and China escalating, APCO’s team of experts aggregated recent opinion surveys to get a sense of what the American public thinks of a potential trade war with China. According to the research, the majority of Americans still believe in the benefits of free trade:


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Welcoming Simon McGee

Simon McGee, former press secretary for the UK Foreign Secretary, has joined the firm as an executive director in APCO Global Solutions. In the following video, Simon discusses his background and why he’s excited to be a member of the team. Welcome, Simon!

Congratulations, Kelly! 

Kelly Williamson, managing director of APCO’s Raleigh office, was recently named a Champion of PR in PRWeek’s Hall of Femme. Congratulations, Kelly!

APCO Newsroom is a bimonthly update of select news and insights important to APCO Worldwide clients and partners found on our blog or in the media. In addition to these updates, you also can sign up to receive breaking news alerts. Manage all of your APCO Newsroom subscriptions here.